Emma

Summary:

  • Amazon is launching new generative AI capabilities to help sellers create product titles, bullet points, and descriptions more efficiently. The technology uses large language models to generate comprehensive product descriptions from a brief input provided by the seller.
  • With this technology, Amazon aims to improve the quality of product listings and enhance customer shopping experiences. It was announced at Amazon's annual seller conference, Accelerate 2023, and the majority of sellers testing it have been using the AI-generated content directly.