• A recent study found no qualitative difference between human and AI-generated creativity.
  • Generative Artificial Intelligence (GAI) chatbots were found to be valuable assistants in the creative process.

Key terms:

  • Generative Artificial Intelligence: AI systems that generate new content or ideas
  • Studio.ai: A GAI chatbot developed by Studio
  • YouChat: Another GAI chatbot used in the study


ChatGPT Research GPT-4 Artificial Intelligence Chatbots AI assistants YouChat AI creativity Copy.ai Studio.ai