create a strategy for my website's seo

Here’s a practical 90-day SEO strategy you can adapt to your website. The goal is to attract relevant visitors and turn them into leads or sales—not just increase rankings.

To tailor it, send me your website URL, what you offer, target location or audience, and main goal.

1. Establish a baseline: Week 1

Set up or review:

• Google Search Console: search queries, clicks, indexing, and technical issues.
• Analytics: organic traffic and conversions.
• Conversion tracking: purchases, enquiries, bookings, or whichever actions matter to your business.

Record your current organic traffic, conversions, and performance of important pages. Use these as your starting point.

2. Fix barriers to discovery and usability: Weeks 1–2

Audit your website for:

• Important pages blocked from crawling or indexing.
• Broken links, missing pages, and unnecessary redirects.
• Duplicate content or incorrect canonical tags.
• Slow loading and poor mobile usability.
• Missing XML sitemap or confusing navigation.

Prioritize issues affecting important pages or large sections of the site. Don’t spend weeks chasing a perfect technical score while your service or product pages remain weak.

3. Map keywords to pages: Weeks 2–3

Research what your potential customers search for, then group searches by intent:

For each keyword group:

1. Check the current search results to understand the expected page format.
2. Choose an existing page to improve or identify a missing page.
3. Assign one primary page to that topic to avoid competing pages.

Start with searches closely connected to your offer, rather than high-volume topics unlikely to generate business.

4. Improve your highest-value pages: Weeks 3–6

Prioritize your main service, product, or category pages.

For each page:

• Write a clear, unique title and main heading.
• Explain who the offer is for, its benefits, and what makes it different.
• Answer real customer questions about price, process, suitability, and next steps.
• Add relevant evidence: examples, testimonials, case studies, or original product information.
• Link to it from relevant pages using descriptive link text.
• Include a clear call to action.
• Add accurate structured data where appropriate; it does not guarantee enhanced search results.

Avoid keyword stuffing and creating near-identical pages for every keyword or location.

5. Publish useful supporting content: Weeks 4–12

Build small topic clusters around your core offers. For each priority service or product category, create:

• One comprehensive overview.
• A few articles answering specific customer questions.
• A comparison, case study, or practical example where useful.

Link these resources to the relevant commercial page and to each other when helpful.

Choose a sustainable publishing pace. Two genuinely useful articles per month can be more valuable than frequent generic posts. Include firsthand experience, original examples, or data wherever possible.

6. Build credibility and relevant links: Ongoing

Focus on earning links through:

• Industry associations and legitimate directories.
• Suppliers, partners, and professional relationships.
• Useful research, tools, templates, or expert commentary.
• Relevant media coverage and digital PR.

Avoid purchased links, link schemes, and bulk directory submissions.

If you serve local customers: optimize your Google Business Profile, keep business details consistent, collect genuine reviews, and create useful location pages only for places you actually serve.

7. Review results monthly

Track:

Use the results to decide what to do next:

• Impressions but few clicks: review search intent, titles, and how the page appears in results.
• Traffic but few conversions: improve the offer, page experience, and call to action.
• Relevant pages with little visibility: assess content quality, internal links, competition, and indexing.

Your first five actions

1. Confirm analytics and conversion tracking work.
2. Identify your five most commercially important pages.
3. Check those pages for indexing and usability problems.
4. Map a relevant search-intent group to each page.
5. Improve those pages before expanding into lots of new content.

SEO improvements often take months to show meaningful results, depending on competition and the site’s starting point. Share your URL and business details, and I can turn this into a prioritized plan for your site.